NIYA × Bikiamani written in smoke above the Mediterranean
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Bikiamani × NIYA Creative Studio

We built the campaign before you asked for one.

Everything on this page was produced for Bikiamanì. It is yours whether or not we work together. You asked how the process works and what it costs. Rather than explain it, here it is.

The creative direction

Pescato del giorno

A woman comes back from the sea with the catch. The swimsuit is not staged as the subject, it is what she happens to be wearing while she works. Hard midday light, salt on skin, a wooden platform in open water with no shore in sight.

The braid runs through the whole campaign. It is the signature of the piece, so it became the signature of the images: in the trim, in the hair, in the rope. Nothing about the product had to be explained.

The register is deadpan, never seductive. She is not performing for the camera; she has just done something, and the camera happened to be there.

Deep blue Forest green Pale wood Salt

What we deliberately left out

  • ·The beach-glamour register
  • ·The smile to camera
  • ·The product hero shot
  • ·Anything that reads as a catalogue

Not because they don't work, but because they are what every swimwear brand already does. We shoot glamour and posing when a campaign calls for it. This one didn't.

The campaign

Model stepping off a floating platform holding a tuna
Model with arms raised against a clear blue sky
Close-up of the braided trim on the swimsuit
Model kneeling on a jetty, speargun aimed
Model seen from the back against open sea
Aerial view of the shoot: crew on a boat beside the floating platform

Every format

Built, not cropped.

Each visual is produced in its own frame: feed, story, reel, TikTok, ads, newsletter, site, print. Nothing is squeezed down from a single image, so nothing loses its composition on the way to a channel.

And nothing is locked to the frame it was born in. Any visual of the campaign can be produced in any ratio: the macro as a story, the wide shot as a square ad, the portrait as a billboard. You never have to choose which image gets which channel.

4:51:19:1616:93:2Print
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Campaign visual in the Instagram feed
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bikiamani Pescato del giorno. La nuova campagna è online.
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Campaign visual as an Instagram story
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Reel
Campaign visual as a reel cover
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L'estate, raccontata diversamente
♫ audio originale — bikiamani
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TikTok
Campaign visual on TikTok
@bikiamani
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BIKIAMANÌ
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La nuova collezione è online. Spedizione gratuita in Italia.
Campaign visual as a square ad
bikiamani.com
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Acquista
Newsletter
BIKIAMANÌ — La nuova campagna è qui
Campaign visual at the top of the newsletter

Pescato del giorno

Una nuova stagione, fotografata tra il mare e la pietra calda.

Scopri la collezione
Site
bikiamani.com
♥ -20% NEW COLLECTION & BEST SELLER ♥ PROMO 2X1 : 2 COSTUMI SALDI A 195€ ♥ -20% NEW COLLECTION & BEST SELLER
SHOPABOUTMADE IN ITALYCONTATTI
Realizziamo a mano prodotti unici in Italia dal 2016
Campaign visual as the homepage hero
WELCOME TO BIKIAMANÌ

Every body is a Bikiamanì body

SCOPRI DI PIÙ

How we work

One week, from the brief to a published campaign.

You see the direction before anything is produced, you see the campaign before it is finished, and revisions are part of the week rather than a line on the invoice.

Day 0 — The brief

We talk

Thirty minutes. Your brand, your codes, your pieces, your season, who the campaign speaks to and when it has to be live. Nothing to prepare on your side, the call is the brief.

30 minutesYour piecesThe deadline
Days 1–2 — The direction

You validate our vision

The creative platform: moodboard, art direction, concept, palette and references, in one document. Nothing is produced until you have approved it.

ConceptMoodboardArt directionYour sign-off
Days 3–4 — Production

The campaign is built

We produce the series. You are not waiting in the dark, the first images reach you as they come.

Key visualsThe full series
Day 5 — Your review

You see it before it is finished

The whole selection in one place, still raw. Approve, comment, or ask for another angle, image by image.

Full selectionComment per image
Day 6 — Finishing

Color graded and retouched

Your notes go back into production. Then the series is color graded as one campaign and retouched by hand, so it reads as one thing rather than a folder of images.

Color gradingHand retouching
Day 7 — Delivery

Ready to publish

Every ratio built rather than cropped, organised by channel. Revisions continue until you are happy, within the direction you approved.

Every ratioOrganised by channelRevisions until you’re happy

What we offer

Fixed prices, agreed before we start.

No studio, no casting, no travel, no day lost to weather. What the price actually covers is the direction, the iterations until an image is right, and the finishing: color grading, retouching by hand, every ratio built rather than cropped.

NIYATraditional production

Campaign

The concept and its images, produced in every format you need. Delivered in one week, revisions included.

€1,800
€3,000 – 6,000one shoot day, full crew

Film

An ad film of 15 to 30 seconds with real creative direction. A written concept, a storyboard, a cut that holds together. Music and sound design included, in the format your channel needs.

€2,000 – 3,000depends on the length of the film
€7,000 – 15,000agency ad film

360

The full campaign: images, an ad film with its social cut, four pieces of short content, and every format.

€4,000 – 6,000depends on the number of deliverables
€10,000 – 20,000shoot, film and edits

StudioOur recommendation

Your in-house creative team. Each month, a full campaign built around its own art direction, plus one piece of short content every week to keep the account alive. No commitment, you can stop at the end of any month.

€1,500 / month
€3,000 – 4,500studio retainer, per month

Short content = vertical videos made for reels, TikTok and ads.

Right column: market rates for European production in 2026, from published agency and studio pricing.

For Bikiamanì we would go with Studio. A swimwear season is never one campaign. It is pre-season, launch, mid-season, sell-out, each needing its own images. Studio covers all of it for less than the price of a single campaign, every month.

Your next campaign is a week away.

Let’s make the next one yours.

Ilyass Yaaich — NIYA Creative Studio niyacreativestudio.com